What I Do
I design and scale social media and content engines that deliver measurable business impact, blending creative storytelling with AI-powered workflows. Across 10 years of team leadership and 7 years in social and video, I've produced 24M+ views, driven $2.2M in revenue, accelerated TikTok growth by 450x, and increased content velocity by 2x through AI innovation.
Core Capabilities
Social-First Creative Direction
Platform strategy, trend identification, viral content development, cultural fluency, audience growth, brand voice
Video Production & Storytelling
Concept development, scripting, directing, editing, short-form, long-form, motion graphics, full production ownership
AI-Powered Content Systems
Generative video and image tools, prompt engineering, vibe coding, Claude, automated workflows, production scaling
Team Leadership & Creative Operations
Building and mentoring creative teams, cross-functional collaboration, creative feedback, scaling content operations
Experience
Owned creative vision and execution for consumer tech brand's social presence, building content systems that drove culture, conversation, and commercial results.
- Built platform growth (TikTok 450x, Instagram 20x, YouTube 3x) by studying what performs on each platform, testing relentlessly, and scaling winners into repeatable formats.
- Generated $2.2M attributable revenue with 2:1 ROAS by treating social as a business driver, not a brand awareness checkbox.
- Designed AI production workflows using generative video, image, and voice tools that doubled content velocity without adding headcount.
- Led creative team development by mentoring content creators across video, design, and copy, building hybrid skillsets.
- Identified and activated cultural moments in real-time by staying embedded in platform trends and community conversations.
- Partnered cross-functionally with Growth, Product, and Performance Marketing to ensure content strategy aligned with business objectives.
Built social presence from near-zero by establishing voice, testing formats, and creating systems that drove sustained growth.
- Drove 300% audience growth by running aggressive format tests and doubling down on what earned attention.
- Developed distinctive brand voices by studying audience language, monitoring conversations, and iterating based on engagement patterns.
- Created video content for organic and paid channels, lifting watch time 20% and CTR 15% through platform-native storytelling.
Led 7-person team managing culture, brand, and operations for 180-employee company. Produced video and content across departments, building foundation for transition into marketing leadership.
- Created video and digital content for talent acquisition, PR, internal communications, and paid channels.
- Served on leadership council defining company values, brand voice, and creative standards.
- Managed $1.5M office buildout project, delivering on time and under budget.
- Built OKR and KPI frameworks for measuring content and engagement effectiveness.
Technical Fluency
Platforms
TikTok, Instagram, YouTube, Facebook, X/Twitter, LinkedIn
Production
Adobe Premiere, After Effects, Photoshop, CapCut, Higgsfield, Veo 3, Claude Co-Work
AI & Development
Claude, ChatGPT, generative video/image tools, ElevenLabs, prompt engineering, vibe coding
Analytics
Native platform analytics, performance tracking, A/B testing methodology
